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• An honest assessment. Where you actually are, what's missing, and what's realistic over the next 12 months.

• Repertoire selection. Which song is your song, and why.

• Building your team. Manager, attorney, publicist, producer, photographer, choreographer — we help you get the right people around you and avoid the wrong ones.

• Contract and legal guidance. What you're signing, what you're giving away, what you should be negotiating. ⚠️ (Coordinated with specialized legal counsel.)

• Image, styling and photography. How you look has to match how you sound and the market you're aiming at.

• Music and audiovisual production.

• Marketing, promotion and PR planning.

• Promotional touring and presence at the events where decisions get made.

Why Joe Granda

Four decades across Sony Music, Universal Music Latino, Warner Music, Estefan Enterprises and Live Nation. ⚠️ Voting member of both the Recording Academy and the Latin Recording Academy. Hit producer, owner of 50+ masters, and for a decade the organizer of the Latin panels, showcases and awards at Miami's Winter Music Conference.

 

And something very few advisors can offer: real experience crossing between the Latin, Anglo and LGBTQIA+ markets — in every direction. If crossover is your goal, that's exactly the ground we know.

Who this is for

Artists who already have something — music, an audience, drive — and need structure and connections to turn it into a career. We don't promise fame. We promise judgment, honesty and access.​