The Market Most Agencies Can't Reach

The LGBTQIA+ audience is one of the most loyal and most engaged in music — and one of the most poorly served by agencies that treat it as a checkbox rather than a community.

We've been working in this market since the 1980s, before it was a marketing category. Joe Granda pioneered bringing Latin artists into the LGBTQIA+ market decades ago, and today Granda Entertainment is one of very few agencies with genuine relationships, real access and a worldwide network across Pride organizations, club promoters, DJs, venues and media.

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What we do

Pride festival talent and programming. We book, produce and manage talent for Pride events. Our credits include Pride festivals in San Francisco, San Diego, Los Angeles, Long Beach, New York, Queens and Miami Beach ⚠️ — main-stage and supporting talent, coordinated end to end.

Club tours for artists. We build and route club tours that put your artist in front of the audience directly — the circuit that actually breaks records in this market. Venue selection, DJ pairing, remix strategy, promoter relationships and routing.

Guerrilla marketing at Pride events. Street-level activation where the audience actually is: festival footprint presence, sampling, giveaways, performance moments, on-site content capture, and the kind of visibility that costs a fraction of paid media and lands harder.

Brand promotion and activations. For brands trying to reach this audience credibly rather than performatively. We know the difference, and so does the community — the wrong campaign does more damage than no campaign.

Concerts and events. Full production for LGBTQIA+ concerts, parties, galas and community events.

Media and press. Placement across LGBTQIA+ outlets, including our own platform.

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Why us Specifically

A worldwide network. Four decades of relationships with Pride organizations, club promoters, DJs, venue owners, performers and media — across the United States, Latin America and beyond. This is a market that runs on relationships and trust, not media buys.

Our own infrastructure. Incluvision TV is the first streaming platform for the LGBTQIA+ Latinx community. We don't just market into this community — we build in it.

A roster of diverse talent. Through Granda Talent, we represent performers other agencies don't — drag artists, LGBTQIA+ musicians, dancers and hosts — so we can staff an event as well as promote it.

The Latinx intersection. The overlap between the Latin market and the LGBTQIA+ market is a space almost nobody works in seriously. It's where we're strongest.

Recognition. Joe Granda's work in this community has been recognized with proclamations, awards and certificates of honor, and Granda Entertainment is a community partner of the Miami-Dade LGBTQ+ & Allied Chamber of Commerce.

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Who we work with

Artists looking to build a following in this market · Labels with an act that fits · Brands seeking credible presence · Pride organizations needing talent · Venues and promoters building programming

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