• Radio and television promotion. This is where four decades of relationships show.

• PR and press across Latin and Anglo outlets.

• Social media strategy — calendar, format, message and organic growth, not scattered posts.

• Paid advertising segmented by market, language and demographic.

• Playlisting and digital strategy.

• Promotional touring — interviews, showcases, appearances and presence at the right events.

Our Specialty: Crossover

Crossing between the Latin and Anglo markets isn't translating a campaign. It's understanding that they're different audiences, with different media, different references and different timing. A single that works on Latin radio needs a different setup entirely to land on Anglo formats — different edit, different pitch, different sequence.

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We've worked both sides for four decades, and it's probably the single biggest reason artists come to us.

And a Third Market Most Agencies Can't Reach

Beyond Latin and Anglo, we specialize in the LGBTQIA+ market — Pride festivals, club circuits, brand activations and media. It's a distinct audience with its own channels and its own gatekeepers, and it's a market we've worked in for decades.

 

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