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Marketing & Promotion

Our Team will prepare the perfect marketing and promotion plan for your release according to markets and budgets, including social media, ad campaigns, promotional appearances, publicity, radio, TV, and festival appearances.

What's Included

  • Radio and television promotion. This is where four decades of relationships show.

  • PR and press across Latin and Anglo outlets.

  • Social media strategy — calendar, format, message and organic growth, not scattered posts.

  • Paid advertising segmented by market, language and demographic.

  • Playlisting and digital strategy.

  • Promotional touring — interviews, showcases, appearances and presence at the right events.

Our Specialty: Crossover

Crossing between the Latin and Anglo markets isn't translating a campaign. It's understanding that they're different audiences, with different media, different references and different timing. A single that works on Latin radio needs a different setup entirely to land on Anglo formats — different edit, different pitch, different sequence.

We've worked both sides for four decades, and it's probably the single biggest reason artists come to us.

And a Third Market Most Agencies Can't Reach

Beyond Latin and Anglo, we specialize in the LGBTQIA+ market — Pride festivals, club circuits, brand activations and media. It's a distinct audience with its own channels and its own gatekeepers, and it's a market we've worked in for decades.

 

 

Also see LGBTQIA+ Marketing & Promotion

 

Request your promotion plan → 

                     © 2026 Granda Entertainment, LLC. & Incluvision Trust 

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